When people think of H&M, they often envision the global fashion giant’s trendy and affordable clothing. But did you know H&M Group owns multiple well-known fashion brands beyond the H&M label? As one of the world’s largest fashion retail companies, H&M Group has expanded its portfolio to include a diverse mix of brands, each offering unique styles, price points, and sustainable fashion choices. In this post, we'll explore all the brands under H&M Group and help you find the one that fits your style, values, and budget.
1. H&M: The Flagship Brand
H&M is, of course, the most recognized name under H&M Group, known for its affordable yet stylish clothing collections for men, women, and children. As a leading global retailer, H&M focuses on delivering the latest trends quickly, making it a top choice for fast fashion. With a strong commitment to sustainability, H&M frequently releases eco-friendly collections and is committed to becoming climate positive by 2040.
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2. COS: Modern, Timeless Style for All Ages
COS (Collection of Style) is a minimalist fashion brand under the H&M Group umbrella that appeals to those who prefer clean lines, timeless cuts, and high-quality materials. Known for its modern take on classic silhouettes, COS offers elegant pieces for both men and women. COS collections are also crafted with sustainability in mind, with many items made from organic cotton and other eco-friendly materials.
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3. & Other Stories: Eclectic and Sophisticated Women's Fashion
& Other Stories is a brand for women who love mixing styles and expressing themselves through unique fashion choices. Each collection is inspired by stories from different fashion ateliers—Paris, Stockholm, and Los Angeles—giving & Other Stories a truly global appeal. Known for its premium materials and unique designs, this brand caters to women looking for fashion-forward, eclectic pieces.
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4. Monki: Youthful and Bold Fashion Statements
Monki brings a playful, youthful edge to the H&M Group's lineup. Targeting young fashion enthusiasts, Monki is known for its bold prints, fun designs, and affordable prices. Monki emphasizes body positivity and inclusivity, with campaigns that promote diversity and self-love. If you’re looking for something a little quirky or bold, Monki might be the right fit for you.
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5. Arket: Scandinavian-Inspired Minimalism for Everyday Life
Arket combines Scandinavian simplicity with sustainability and quality, offering clothing, accessories, and even homeware items. With a focus on timeless essentials and modern classics, Arket is a great option for those who love functional, high-quality pieces designed to last. Arket also emphasizes transparency, giving customers insights into where and how their products are made.
Keywords: Arket clothing, Scandinavian fashion brand, sustainable basics
6. Weekday: Urban Fashion with a Social Message
Weekday is a fashion brand for those who love a modern, streetwear-inspired look. Known for its edgy designs and collaborations with up-and-coming artists, Weekday attracts young urbanites looking for statement pieces. This brand often highlights social and environmental issues, aligning its campaigns with messages of equality and sustainability, making it a favorite for the conscious urban shopper.
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7. Afound: The Ultimate Deal Finder
Afound is H&M Group's “off-price” marketplace, offering discounted products from a variety of fashion brands, including those within the H&M family as well as other popular labels. Afound provides a mix of clothing, shoes, accessories, and home decor at lower prices. If you’re looking for high-quality products at a bargain, Afound is the place to shop.
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8. H&M Home: Stylish Home Decor for Every Budget
While not a standalone brand, H&M Home offers a wide range of affordable, stylish home decor items, from bedding and furniture to kitchenware and decorative accessories. H&M Home is ideal for those who want to bring the same trendy aesthetic of H&M’s clothing into their living spaces. Like its apparel counterpart, H&M Home also incorporates sustainable materials into its collections.
Keywords: H&M Home decor, affordable home decor, stylish home accessories
9. Singular Society: Membership-Based Luxury Essentials
Singular Society is a unique addition to H&M Group, offering premium products exclusively to members. Focused on luxury basics and lifestyle products, Singular Society uses a subscription model, allowing members to buy high-quality items at near-cost prices. With products ranging from clothing to home goods, this brand is perfect for those looking for quality essentials without high markups.